Dubai is recognized as one of the world’s top cities, with its reputation reaching new heights. According to the latest Brand Finance Global City Index, released on Thursday, Dubai has climbed four places to secure the fifth position among the world’s top 100 city brands, now positioned just behind London, New York, Paris, and Tokyo.
Dubai’s strong performance in the business and investment sectors aligns with its impressive reputation score. The city’s appeal for remote work has surged, moving from 24th to 4th place globally, while its attractiveness to the local workforce has improved significantly, advancing from 16th to 8th.
Hub for Innovation and Future Growth
Key initiatives like the Dubai Future Foundation have contributed to Dubai’s leading position for future growth potential. This emphasis on fostering innovation and supporting start-ups has solidified Dubai’s status as a top investment destination. The city ranks first globally in investment consideration, second for economic stability, and third for its favorable personal taxation environment.
Driving Reputation and Perception
Andrew Campbell, Managing Director of Brand Finance Middle East, commented on Dubai’s remarkable rise, noting, “Dubai’s ascension to the world’s fifth-best city brand is largely due to its achievement of the top global ranking in reputation. This improved perception reflects the UAE government’s strategic investments in infrastructure, tourism, and a supportive business environment. The enhanced metrics around Dubai’s appeal further emphasize its growing status as a prime destination for visitors, residents, businesses, and investors.”
The Brand Finance study, based on feedback from over 15,000 participants across 20 countries, provides a comprehensive analysis of perceptions of the top city brands worldwide. Respondents were asked to evaluate 100 cities on familiarity, reputation, and consideration across various aspects, including living, working, studying, visiting, retirement, and investment.
Abu Dhabi’s Rising Appeal in Global Rankings
Abu Dhabi has also shown significant progress, moving up eight spots to reach 24th in overall ranking while holding its 2023 global position at 30. Notably, the city ranks second in investment consideration, an improvement of 12 spots from the previous year, and ninth globally for remote work potential, up 15 spots since 2023.
Abu Dhabi’s attractiveness as a business and innovation hub is reflected in its high scores, including five points in the business and investment pillar. The city is acknowledged for its conducive environment for innovation and start-ups, with impressive growth indicators and a strong presence in science and technology, where it has moved up 16 spots to reach 20th place globally.
Published On: Nov 8, 2024
Source: https://www.propertynews.ae/uae/as-one-of-the-worlds-top-100-cities-dubai-has-the-best-reputation/